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So You Want to Be a Freelancer (part
4)
Article by Elena Fawkner
=> Samples
Another idea to think about is to produce a set of samples
of your work; a portfolio if you will. Make 8.5 x 11 copies of your work and keep them in
an artist's portfolio for presentations when you're able to arrange face to face meetings
with potential clients.
=> Advertising and Promotion
Next comes advertising. If you're a website designer,
possibly your best advertisement is your own website. But don't stop there. Advertise in
the publications your target market reads.
Another good way to generate business is to join
associations and groups affiliated with your industry. Chambers of Commerce are a good
place to make handy contacts.
You will probably find that in the early stages of your
freelance career you spend more time marketing yourself and your services than you spend
actually working. There's a financial cost to that, of course. How do you finance your
marketing if you don't have any money coming in? For this reason, the early days will be
lean and mean. Make sure you have the financial wherewithal to survive this period.
How Does a Freelancer Make Money?
You will only make money as a freelancer if you charge more
that it costs you to do the work in terms of your time, expenses and materials. Factor in
a profit component to every job you quote for and make sure that that profit component is
in ADDITION to an allowance for your time. For more on pricing your services, see "Pricing Yourself To Get
and Stay In Business."
Some freelancers charge by the hour and others by the
project. In reality, you will probably use a combination of both methods depending on the
nature of the job and the client.
You can get an idea of current market rates by surveying
your competitors. Don't be obvious about it though; competitors are, naturally enough,
reluctant to divulge information about their businesses to their competitors. So you'll
probably need to employ a bit of subterfuge here by posing as a potential customer, for
example. In fact, it's in your legal interests that your competition doesn't give you
pricing information if it knows you're a competitor. Such conduct can be construed as
price fixing which can land both of you in extremely hot water. So, keep it safe and use
circuitous methods of obtaining pricing information from competitors.
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