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Writing your Biography

 WHAT IS A BIO?

A BIO is simply a portal into your life's experience. It is a condensed version of your career history and provides your readers with insight into who you are. It is in essence a short story of your professional life.
The general point of a BIO is to highlight your experience in such a way as to demonstrate your credibility.

In contrast to a resume, which is generally used for seeking employment, a BIO is for those seeking a method of introduction. It is the perfect document for explaining a portion about yourself, your service and your mode of operation. Most often you will find entrepreneurs, artists, writers, business owners and professional consultants utilizing a BIO. The true purpose of a BIO is to convince those who are reading it that they should be interested in you. Primarily it should inspire the reader to feel confidence in your ability and encourage their involvement with your work or service.

WHAT TO INCLUDE IN YOUR BIO
As you prepare your BIO remember that you are making yourself more credible in the eye of the public so begin by making a list of things that are relevant to your experience. Think about what might appeal to your readers or what might be of interest to someone exploring your business prior to requesting your services.
In a world where there is so much competition to contend with you want to show good reason why someone would choose you over your competitor.

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 1. Share your business philosophy or your mission statement.
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 2. Illustrate how you got involved in your particular business.
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 3. Include your years of experience.
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 4. Mention some of your goals and successes.
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 5. Define the background of your company?
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 6. Include your education or any specialized training if it's pertinent.
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 7. Refer to any special associations you may belong to.
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 8. If your business requires special licensing, bring it up.
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 9. Show if you've won awards or been acknowledged.
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 10. Explain publications or recognition.
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 11. Most importantly, write about what sets you apart from everyone else.

SHOULD YOU GET HELP?
For some people writing about themselves is not at all difficult and causes no undo pressure or discomfort. For others though it may appear as if they are self-promoting which may appear to be somewhat arrogant. There is a way to express yourself honestly without appearing arrogant or conceited and it's called telling the truth. My experience has shown that when something is conveyed honestly it never appears as smugness. But if you find it difficult to write about yourself, you might consider having a professional writer prepare your BIO. It's often much easier for an outsider to be objective about your experience since others may see you in a brighter light than you view yourself.

SEEING YOURSELF MORE CLEARLY
Overall a BIO not only provides credibility to your clients, but it often affirms your own level of expertise to yourself. Although a good BIO should speak clearly and directly to the needs of the reader, a good BIO can also provide an air of confidence, allowing the subject to view him or herself in a new manner. I've had a number of individuals tell me that they hung their BIOs or resumes on a wall and reviewed it when they weren't feeling too good about themselves. Not only does it provide the credibility you are hoping to portray to your clients but it's also a great way to remember who you are.