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Have I: |

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grabbed the viewer's attention in the first 15
seconds? |

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kept my scripts as short as possible? |

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read my dialogue out loud to ensure that it sounds
natural? |

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used short declarative sentences? |

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examined the shades of meaning of each word in my
script? |

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told the viewers exactly what I want them to do? |

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kept it consistent tone of voice? |

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eliminated redundancies such as, "advanced
planning"? |

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chosen active tense verbs? |

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eliminated jargon from my script where possible? |

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used simple words rather than complex? |

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deleted unnecessary modifiers? |

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eliminated sexual bias from my script? |

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used commas as "breath pauses" for the voice
talent? |

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scripted visuals that dramatically visualize my
benefits? |

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avoided jump cuts? |

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established new locations with a full shot? |

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returned to a full shot after a series of close ups and
mediums? |

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avoided the gratuitous use of unusual camera angles? |

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eliminated unnecessary camera moves? |

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used quick cuts to pick up the script tempo? |

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used camera pans to slow down the script tempo? |

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used reverse angles to facilitate dialogue? |

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avoided special effects to create borrowed interest? |

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avoided film cliches (clock hand transitions,
falling calendar pages)? |

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used montages to save production costs? |

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indicated the use of stock footage where possible? |

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properly numbered all scenes? |

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used slow dissolves to indicate time passage or major
change of action? |
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Print Editing
Check List! |
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