WHAT IS A
A BIO is
simply a portal into your life's experience. It is a condensed version of your career
history and provides your readers with insight into who you are. It is in essence a short
story of your professional life.
The general point of a BIO is to highlight your experience in such a way as to demonstrate
In contrast to a resume, which is generally used for seeking employment, a BIO is for
those seeking a method of introduction. It is the perfect document for explaining a
portion about yourself, your service and your mode of operation. Most often you will find
entrepreneurs, artists, writers, business owners and professional consultants utilizing a
BIO. The true purpose of a BIO is to convince those who are reading it that they should be
interested in you. Primarily it should inspire the reader to feel confidence in your
ability and encourage their involvement with your work or service.
WHAT TO INCLUDE IN YOUR BIO
As you prepare your BIO remember that you are making yourself more credible in the
eye of the public so begin by making a list of things that are relevant to your
experience. Think about what might appeal to your readers or what might be of interest to
someone exploring your business prior to requesting your services.
In a world where there is so much competition to contend with you want to show good reason
why someone would choose you over your competitor.
||1. Share your business
philosophy or your mission statement.
||2. Illustrate how you got
involved in your particular business.
||3. Include your years of
||4. Mention some of your goals
||5. Define the background of
||6. Include your education or
any specialized training if it's pertinent.
||7. Refer to any special
associations you may belong to.
||8. If your business requires
special licensing, bring it up.
||9. Show if you've won awards
or been acknowledged.
||10. Explain publications or
||11. Most importantly, write
about what sets you apart from everyone else.
SHOULD YOU GET HELP?
For some people writing about themselves is not at all difficult and causes no undo
pressure or discomfort. For others though it may appear as if they are self-promoting
which may appear to be somewhat arrogant. There is a way to express yourself honestly
without appearing arrogant or conceited and it's called telling the truth. My experience
has shown that when something is conveyed honestly it never appears as smugness. But if
you find it difficult to write about yourself, you might consider having a professional
writer prepare your BIO. It's often much easier for an outsider to be objective about your
experience since others may see you in a brighter light than you view yourself.
SEEING YOURSELF MORE CLEARLY
Overall a BIO not only provides credibility to your clients, but it often affirms
your own level of expertise to yourself. Although a good BIO should speak clearly and
directly to the needs of the reader, a good BIO can also provide an air of confidence,
allowing the subject to view him or herself in a new manner. I've had a number of
individuals tell me that they hung their BIOs or resumes on a wall and reviewed it when
they weren't feeling too good about themselves. Not only does it provide the credibility
you are hoping to portray to your clients but it's also a great way to remember who you